Nyoman Sudana

It all started as a hobby.

Nyoman was born into a rice-farming family, but as the youngest of 12 siblings, he was driven by his thirst for adventure. At a young age, he was determined to help the world experience the best that Bali had to offer. He traveled across Indonesia in search of superior cattle and worked under a Dutch entrepreneur to export them to neighboring countries.

One night, 55 years ago, this young Indonesian stayed up late watching over cattle waiting to be loaded onto a ship bound for Hong Kong. His boss approached and handed him a warm drink to help him stay awake. That drink was Nyoman Sudana’s first cup of coffee, and as he savored it, he could not have imagined that one day he would become the founder of a world-renowned Bali coffee company!

Seeing how much Nyoman enjoyed his first coffee, his boss began regularly handing him cups of hot drinks made from carefully selected beans he gathered from around the world during his travels. Driven by strong enthusiasm, flavor variety, and visits to various plantations across Indonesia, Nyoman became fascinated and eventually discovered his great passion and hobby — coffee!

With his new knowledge and understanding of coffee beans, Nyoman was determined to produce authentic organic coffee from the fertile land of his homeland in Bali and share it with people around the world. But his strong desire alone was not enough to convince his parents to convert their family rice fields into coffee plantations — he needed their loving support!